Client List
Summary
Award-winning Product Design and Research leader with 15 years of experience across top-tier agencies, Fortune 100 corporations and even designing for designers at Axure. Whether crafting delightful experiences for Disney or distilling the complex into the intuitive for Morgan Stanley, I’m known as a strategic and conceptual thinker with the ability to build and lead global, cross-functional teams.
Resume
Experience
DIRECTOR PRODUCT, DESIGN & RESEARCH, Axure (advanced UX prototyping software)
San Diego, 2019 – Present
Led product and design teams responsible for Axure RP (UX prototyping) and Axure Cloud (UX collaboration) products
Managed research, definition, design and launch of major release of core product (Axure RP 10) including switch to SaaS
Defined a new strategy for Axure Cloud and evolved the platform to better support users’ actual workflow
Built a 1,000 person User Council and leveraged it for quantitative and qualitative research & testing
Influenced shift in company strategy through industry analysis and user researchEnterprise – Led research for enterprise division and set strategic design direction of core product.
UX, SERVICE DESIGN & RESEARCH LEADER, Verizon Connect
San Diego, 2016 – 2019
Enterprise – Led research for enterprise division and set strategic design direction of core product.
Innovation Group – Defined role of design & research within newly formed cross-division innovation team. Worked with product managers to explore, validate and test feasibility of new concepts and products including multiple 0 to 1 launches.
Consumer Group – Built in-house design team, successfully transitioning creative work from external agency for consumer product used by 1M+ paid subscribers. Researched and explored design of key new feature ideas.
PRINCIPAL, USER EXPERIENCE, Morgan Stanley
New York, 2014 – 2016
Led design for complex financial services products used by large scale investors & institutions within Prime Brokerage.
PRINCIPAL, UX STRATEGY, Wolters Kluwer
New York, 2013 – 2014
Facilitated global business units to envision, validate and build new products and improve existing offerings.
Managed external agency and internal teams to follow-through on initial vision, directing them through design phase to go-live.
SENIOR UX DESIGNER, Huge
New York, 2013
Redesigned NYC government website: nyc.gov
ASSOCIATE CREATIVE DIRECTOR, SapientNitro
London / New York, 2004 – 2013
Disney - Imagined and designed multichannel theme park planning solution (kiosk, mobile, web).
MSNBC – Led UX team on conception and responsive design of flagship news & community website.
Saks 5th Avenue – Reimagined loyalty experience across both physical and digital touch points.
Lancôme – Redesigned Lancome.com ecommerce enabled mobile site.
ESPN - Led UX redesign of XGames.com across desktop, tablet (web and app) and Mobile (web and app).
WWE - Primary UX designer on award winning WWE.com redesign. Designed & facilitated user testing.
Bed Bath & Beyond – Redesigned bedbathandbeyond.com with focus on checkout and wedding registry functionality.
HSBC - Managed global cross-disciplinary team in design of consumer facing financial planning tools.
Vail - Redesigned #1 most visited snow sports website, facilitated testing across international locations.
Dow Jones - Developed concept and created UX for new enterprise wealth management products
MetLife - Led primary research into insurance policy generation. Designed, developed and tested prototype
Education
M.A. / B.A. Information & Communications Technology
Trinity College, Dublin
2001
Awards
Webby Award – ESPN / X Games (Winner)
IxDA Interaction Awards – NYC.gov (Finalist), ESPN / X Games (Finalist)
Web Marketing Association Web Award – WWE.com, DIYNetwork.com, ESPN / X Games (Winner)
Interactive Media Award – DIYNetwork.com (Outstanding Achievement)
OMMA Award – WWE.com
Mobile Marketing Association (MMA) – ESPN / X Games (Silver Medal Winner)
Clio Sports Digital/Social - ESPN / X Games (Winner)
Academy of Interactive & Visual Arts W3 Awards - ESPN (Winner)
Testimonials
“Cass is exceptional at defining UX strategy and incorporating UX research and planning into the development process ... is an all around great person to work with whether he is leading, advising, or hands-on.”
“Cass possesses a unique combination of skillsets that are difficult to replicate in any UX role. His multi-disciplinary skillset is his strength. He is part researcher, UX designer, business analyst, technologist, project lead, and client partner – key traits that make him an excellent collaborator and leader on teams.”
“He’s very thoughtful and has great attention to detail. From ideation to concept development to execution - to have Cass on a project you can be rest assured that things will move forward”
“ He takes the time to really understand what the consumer and the client need in an experience. His approach is insight driven and methodical, which enables him to come up with innovative and effective UX solutions. ”
Contact me on LinkedIn
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