Cass Crockatt

User Experience

Product Design

User Research

 
FullSizeRender.jpg

Client List

 
 
 
 
 
 
 
 
 
 
1200px-Wells_Fargo_Bank.svg.png
 
 
 
 
 

Summary

Award-winning UX & Product Designer / Researcher with 12+ years of experience crafting intuitive, compelling, and delightful experiences for top global brands. A highly strategic and conceptual thinker, operates at the intersection of product, marketing, technology & UX. Experience leading global cross-functional teams to successfully deliver excellent experiences within aggressive timelines.

Resume

 

Experience

PRODUCT DESIGN LEADER, Verizon Telematics 

San Diego, 2016 – Present

  • Managed external agencies and directed a major redesign of primary fleet products (web portal & mobile apps)

  • Led design and research to explore and successfully develop crucial new consumer app functionality


CREATIVE DIRECTOR UX, Morgan Stanley

New York, 2014 – 2016

  • Led design for complex financial services products used by large scale investors & institutions within Prime Brokerage.

SENIOR UX STRATEGIST, Wolters Kluwer

New York, 2013 – 2014

  • Facilitated global business units to envision, validate and build new products and improve existing offerings.
  • Managed external agency and internal teams to follow-through on initial vision, directing them through design phase to go-live.

SENIOR UX DESIGNER, Huge

New York, 2013

  • Redesigned NYC government website: nyc.gov

ASSOCIATE CREATIVE DIRECTOR, SapientNitro

London / New York, 2004 – 2013

  • Disney - Imagined and designed multichannel theme park planning solution (kiosk, mobile, web).

  • MSNBC – Led UX team on conception and responsive design of flagship news & community website.

  • Saks 5th Avenue – Reimagined loyalty experience across both physical and digital touch points.

  • Lancôme – Redesigned Lancome.com ecommerce enabled mobile site.

  • ESPN - Led UX redesign of XGames.com across desktop, tablet (web and app) and Mobile (web and app).

  • WWE - Primary UX designer on award winning WWE.com redesign. Designed & facilitated user testing.

  • Bed Bath & Beyond – Redesigned functionally complex areas of BedBathandBeyond.com.

  • HSBC - Managed global cross-disciplinary team in design of consumer facing financial planning tools.

  • Vail - Redesigned #1 most visited snow sports website, facilitated testing across international locations.

  • Dow Jones - Developed concept and created UX for new enterprise wealth management products

  • MetLife - Led primary research into insurance policy generation. Designed, developed and tested prototype

 

Education

M.A. Information & Communications Technology
Trinity College, Dublin
2017

B.A. Information & Communications Technology
Trinity College Dublin
2001

 

Awards

  • IxDA Interaction Awards – NYC.gov (Finalist), ESPN / XGames (Finalist)
  • Web Marketing Association Web Award WWE.com, DIYNetwork.com, ESPN / XGames (Winner)
  • Interactive Media Award DIYNetwork.com (Outstanding Achievement)
  • OMMA AwardWWE.com
  • Mobile Marketing Association (MMA) ESPN / XGames (Silver Medal Winner)
  • Clio Sports Digital/Social - ESPN / XGames (Winner)
  • Academy of Interactive & Visual Arts W3 Awards - ESPN (Winner)
 
color-3.png

Testimonials

Cass possesses a unique combination of skillsets that are difficult to replicate in any UX role. His multi-disciplinary skillset is his strength. He is part researcher, UX designer, business analyst, technologist, project lead, and client partner – key traits that make him an excellent collaborator and leader on teams.
— Lynn Teo (Vice President Digital Marketing CA Technologies)
He’s very thoughtful and has great attention to detail. From ideation to concept development to execution - to have Cass on a project you can be rest assured that things will move forward
— Christian Waitzinger (VP, Executive Creative Director Continental Europe at SapientRazorfish)
He takes the time to really understand what the consumer and the client need in an experience. His approach is insight driven and methodical, which enables him to come up with innovative and effective UX solutions.
— Rob Rawley (EVP Global Account Director at McCann XBC)

Contact

Name *
Name
color-3.png